By Montana Aldridge, Dream Big Branding
When you’re a service provider—whether you’re a coach, designer, marketer, consultant, or creative—you are the brand.
People aren’t just buying your offer.
They’re buying into you. Your energy. Your experience. Your vibe. Your presence.
And in a sea of people offering “similar” services, the only thing that truly sets you apart… is your brand.
Let’s build it intentionally.
What Is a Personal Brand?
It’s not a logo. It’s not a color palette.
It’s the impression you leave behind when someone interacts with your content, your emails, your voice, your ideas.
Your personal brand is:
What people feel when they scroll your page
The language you use when you explain your work
The confidence you bring when you show up in your stories
The way people describe you when you’re not in the room
It’s the emotional connection.
And emotional connection is what leads to conversion.
Why Your Personal Brand Matters So Much
It builds instant trust.
When people feel like they know you, they’re 10x more likely to hire you.
It makes your marketing easier.
Instead of overexplaining what you do, your brand shows it for you—through your vibe, your values, your voice.
It shortens the sales cycle.
A strong personal brand attracts aligned leads who already “get it”—because you’ve been speaking directly to them all along.
5 Ways to Build a Powerful Personal Brand
Let’s get tactical. Here’s what I recommend for service-based businesses:
1. Get Clear on Your Core Brand Message
What are you here to help people do?
What do you believe about the work you do?
What truth are you shouting from the rooftops?
Write it out. This becomes the heart of all your content.
2. Show Your Face—Often
People buy from people.
If you’re hiding behind Canva graphics and carousels, you’re missing out on connection.
You don’t need to be a full-time content creator. You just need to be visible.
Video. Photos. Stories. Zoom calls. Start showing up as you.
3. Speak in Your True Voice
Drop the “professional” tone. Speak how you speak. Write how you talk. Let your personality breathe.
Your dream clients aren’t looking for perfect—they’re looking for real.
4. Tell the Story Behind the Service
Why do you do this work?
What’s your journey?
What values guide you?
This is what helps people trust you. Don’t be afraid to be honest, raw, or reflective.
5. Be Consistent—Not Constant
You don’t have to be online 24/7. You just have to show up intentionally and consistently.
Pick 1-2 platforms. Post 3x a week. Stay on message. Share from your heart. That’s more powerful than daily content with no soul.
Final Truth: You Are the Differentiator
Your offers might evolve. Your prices might change.
But you are the thread that runs through it all.
So instead of asking, “How can I stand out?”
Ask:
How can I be more of myself in my brand?
How can I lead with honesty, conviction, and clarity?
*How can I stop overthinking and start showing up?
Because the more “you” your brand becomes…
The more your dream clients will feel like they’ve finally found the one they’ve been looking for.
Big brands are built on bold authenticity. Let yours shine.
With love and belief in your brilliance,
Montana
Dream Big Branding 