By Montana Aldridge, Dream Big Branding
Here’s the truth:
You don’t need to spend 5 hours a day on content to build a powerful brand.
You just need a system.
And one of the most life-giving systems I’ve ever implemented?
Batching.
Batching changed everything for me—from how I create, to how I show up, to how much peace I feel in my work week.
It’s not just about productivity. It’s about protecting your energy and maximizing your brilliance.
Let’s get into it.
What is Batching?
Batching is the art of grouping similar tasks together and knocking them out in one focused session—while you’re in the zone.
Think about it like this:
Instead of filming 1 reel every morning and stressing about lighting, makeup, and ideas…
You record 5 reels in one power hour on Saturday.
Instead of writing your weekly newsletter the night before…
You draft 4 emails in one sitting while sipping a matcha latte.
It’s creative efficiency. Strategic momentum.
And best of all? You feel like a CEO—not a content hamster on a wheel.
Why Batching Works for Creative Entrepreneurs
Here’s why I love batching so much:
Your brain stays in one mode.
Switching from writing to video to Canva drains your mental battery. Batching lets your mind stay in one gear and go deep instead of scattered.
You save serious time.
Every transition costs you focus. When you batch, you eliminate the “start-up” lag that happens every time you change tasks.
You create from flow, not stress.
When you’re relaxed and inspired, your content hits different. You’re not rushing. You’re connecting.
My Batching Formula (That You Can Steal)
Here’s how I batch for myself and my clients at Dream Big:
Pick Your Focus Area.
Reels
Blogs
Email newsletters
Client onboarding templates
Social media captions
Choose Your Day.
I batch content either Friday mornings or Sunday afternoons—choose a vibe that feels creative for you.
Create a Brain Dump List.
Don’t overthink—write 10 ideas down. Pick your favorite 3-5.
Set the Scene.
Coffee. Music. Cozy outfit. Phone on DND. This is your flow state sanctuary.
Block 90 Minutes.
That’s it. You’d be shocked what you can create when you actually give yourself the space.
The CEO Mindset Shift
Listen—CEOs don’t wake up every day wondering what to post.
They plan, execute, and move on with their lives.
When you batch your content, you create with intention. You give your future self the gift of peace. You show up consistently without the burnout.
It’s not about being perfect. It’s about being prepared.
You’re Not “Behind”—You Just Need a System
If content has felt overwhelming lately, you’re not alone.
But batching is the bridge between chaos and clarity.
It’s how you stay visible without losing your mind.
It’s how you honor your voice and give it room to breathe.
It’s how you reclaim your time, so you can actually build the dream—not just react to it.
Big dreams require bold structure. Batching gives you both.
You’ve got this. And I’ve got you.
With structure & strategy,
Montanaed for content creation. And don’t forget to check out the List View: click the icon a few spots to the right of the plus icon and you’ll get a tidy, easy-to-view list of the blocks and patterns in your post.
Dream Big Branding 