Dream Big Branding

How to Turn One Idea Into 10 Pieces of Content

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by

Montana Aldridge
in

By Montana Aldridge, Dream Big Branding

You don’t need more ideas.
You need a better way to use the ones you already have.

So many entrepreneurs are constantly in content creation mode—stressed, spinning their wheels, always wondering what to post next. But here’s the secret:

One good idea can fuel your entire week—if you know how to stretch it.

Let me show you how I turn one core idea into ten pieces of content—without burnout, overwhelm, or running out of steam.

Step 1: Start With One Big Idea

Pick one core message you want to communicate this week. Something meaningful. Something that reflects your brand.

Example:
“Your brand isn’t your logo—it’s your energy.”

Now, let’s break it down and expand it into multiple content formats.

Step 2: Break the Idea Into Angles

Think of your core message like a pizza.
You’re just slicing it into different pieces for different platforms.

From that one idea, you can create:

  1. Instagram Carousel:
    “5 Ways to Build a Brand That Feels Like You”
  2. Reel or TikTok:
    Talk directly to camera: “Your logo isn’t your brand. Here’s what actually makes people trust you.”
  3. Quote Graphic:
    Pull a punchy line from your message:
    “Your vibe is the brand. The logo is just the stamp.”
  4. Email Newsletter:
    Go deeper on the concept with a mini story or client example. Invite people to reply with their biggest brand struggle.
  5. IG Story Series:
    Walk through a visual transformation of someone’s brand—from surface-level to soul-aligned. Use polls and questions to drive engagement.
  6. Blog Post:
    Expand the idea into a blog (like the ones we’re doing here!).
  7. Client Testimonial or Case Study:
    Share how a client clarified their message and started attracting aligned leads.
  8. Behind-the-Scenes Clip:
    Film a short timelapse of you working on brand strategy for a client, with the message overlaid.
  9. LinkedIn Post:
    Tweak the tone and repurpose your message for a more professional audience.
  10. Live Video or Workshop Topic:
    Turn it into a training, go live, or use it as a discussion point during a session.

Step 3: Batch It

Take 90 minutes and create these in one focused flow session (you already know we love flow state around here!). You’ll walk away with a WEEK+ of content rooted in one strong, clear message.

It’s not about saying more.
It’s about saying the right thing—with depth and consistency.

Why This Works So Well

You stay on-brand.
When all your content points back to one message, people remember it.

You build trust.
Repetition builds recognition. Recognition builds trust.

You save time.
No more sitting there thinking, “What the heck do I post today?”

Instead, you’re focused. Strategic. In your CEO era.

You Don’t Need to Go Viral. You Need to Be Consistent.

Viral is luck.
Consistency is power.

This method works whether you have 200 followers or 20,000—because the goal isn’t just visibility. It’s alignment. It’s trust. It’s impact.

One idea. Ten ways. Endless possibilities.

With clarity & content magic,
Montana